The ongoing trend in the TV industry is the globalization of content. While it is difficult for local TV to compete directly with the huge budgets and internationally recognized stars of the giant American media corporations, a Canadian production that is tailored to the local audience can resonate in ways that TV made elsewhere never can.

In this analysis we investigate the qualities of Canadian-made TV shows that can’t be found in shows produced overseas.

Download this study now to discover:

• The qualities Canadian audiences like most about Canadian content.
• The importance of "recognizability", Canadian values, talent and humor.
• The specific values Canadians say are best portrayed by Canadian content.

This study leverages data from Parrot Analytics' Canada TV Industry Content Survey 2018 (n=500).