The Importance of Market-Specific Strategies: Canada vs USA

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A common perception is that Canada is very similar to the United States, differentiated only by their love of hockey and Tim Hortons.

However, the differences between these two North American markets can be significant and television content producers and distributors would do well to cater their offerings specifically for each country.

In this analysis we take a look at:

  • Top sub-genre rankings for Canada and the United States
  • The percent difference between Canadian and US sub-genre demand
  • Top titles in Canada for 2017

Armed with Parrot Analytics’ cross-market, cross-platform demand data, the popularity of titles can be compared between these countries, revealing trends that illustrate the importance of treating each market quite specifically, and individually.

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Referenced by the world's leading publications
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