Study: British Audience Television Content Preferences

Study: British Audience Television Content Preferences

The ongoing trend in the TV industry is the globalization of content. While it is difficult for local TV to compete directly with the huge budgets and internationally recognized stars of the giant American media corporations, a British production that is tailored to the local audience can resonate in ways that TV made elsewhere never can.

In this analysis we investigate the qualities of British-made TV shows that can’t be found in shows produced overseas.

Download this study now to discover:

  • The qualities British audiences like most about British content.
  • What the British mean when they refer to "humor".
  • Which specific shows the British will praise unprompted as examples of great local content. 


This study leverages data from Parrot Analytics' UK TV Industry Content Survey 2018 (n=500)
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