• Shift towards local content: The MENA region is witnessing a shift from English-language dominance towards a preference for Arabic and locally produced content, creating an opportunity for investment.
• Genre preferences and trends: Drama and comedy continue to dominate the region's preferences, however, there's a notable rise in demand for children's content and animation, indicating a diversification of audience interests.
• Global demand for non-English content: Demand for this content has nearly doubled since 2018 with Arabic content in MENA showing remarkable growth. This suggests a global trend towards more inclusive and diverse content offerings.
• Local Content Key in MENA: There's a growing audience demand for local language, Arabic, and non-English content in MENA, highlighting the importance of culturally specific content for building market share in targeted regions.
• Asian content's global appeal: Asian-language TV, particularly Japanese animation, has seen a rapid increase in global demand.
• Universal themes travel well: Content with local flair and universal themes, like crime dramas, resonates well across different cultures.
• Data drives decisions: Analyzing content demand helps identify themes and genres with the highest potential for success.
• Hidden gems: a quick look into potential ‘content goldmines’ in Colombia, Indonesia, Japan and Poland. 

For more information on the whitepaper, you can read the full blogpost here.