It can be a challenge for local Australian TV to compete head-on with the sizable overseas budgets and the globally recognized stars in TV series from international media and entertainment conglomerates.
Yet, an Australian production that is tailored to the local audience can resonate in ways that TV made elsewhere never can.
Download our analysis now to discover:
In this study, Parrot Analytics uncovers what Australians value about their local content. In doing so, we have identified many of the success factors that contribute to Australian content emerging as a local hit.