Australian TV Local Content Audience Preferences Study 2018

Australian TV Local Content Audience Preferences Study 2018

It can be a challenge for local Australian TV to compete head-on with the sizable overseas budgets and the globally recognized stars in TV series from international media and entertainment conglomerates.

Yet, an Australian production that is tailored to the local audience can resonate in ways that TV made elsewhere never can.

Download our analysis now to discover:

  • What qualities of Australian-made TV shows can’t be found in shows produced overseas.
  • What Australians like best about “Aussie TV”.
  • Where Australian local content can improve further.


In this study, Parrot Analytics uncovers what Australians value about their local content. In doing so, we have identified many of the success factors that contribute to Australian content emerging as a local hit.

Trusted by the smartest minds in global media
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Referenced by the world's leading publications
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