The phenomenon of “binge-watching” or “marathoning” TV – watching multiple episodes of a show in a single session – has seen a surge in cultural awareness in the last few years.

We asked 2,000 content consumers across four countries whether they prefer binge-watching television to consuming TV series episode-by-episode.

Download this study now to discover:

• Which type of viewing method is preferred in the United States, the United Kingdom, Canada and Australia.
• What the percentage difference between watching an episode at the time of release is, compared to waiting and watching multiple episodes at once, in each of the four countries.

This study leverages findings from Parrot Analytics' TV Audience Behavior Survey (n=2,000).