Analysis: Amazon’s internal numbers on Prime Video

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“When we win a Golden Globe, it helps us sell more shoes”, so said Amazon's CEO Jeff Bezos back in 2016.

In this analysis we take a look at Amazon Prime's business model and contextualize the service's "Cost Per First Stream” (CPFS) metric with Parrot Analytics global TV demand data in 5 markets: United States, United Kingdom, Germany, Austria and Japan.

We have used global TV demand data to reveal clusters of Amazon Original shows that can be loosely grouped as follows:

  • Subscription Drivers: High audience demand, low CPFS
  • Churn Reducers: High audience demand, high CPFS
  • Niche Attractors: Low audience demand, low CPFS
  • Low ROI Shows: Low audience demand, high CPFS

Download our analysis to discover which Amazon shows fit into which cluster.

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