Parrot Analytics Regional Director for Latin America Alejandro Rojas, one of the leading analysts of audience for content in international markets, was invited to provide the opening remarks for the 3rd annual showcase in Madrid this year.

Download this presentation and discover:

• Why Spanish productions are gaining shelfspace in local market catalogues.
• How Spanish content is gaining ground in global catalogues.
• How pervasive Spanish content now is on a genre by genre basis.
• How well Spanish content travels around the world.
• Year-on-year changes in catalog volume, consumer demand and the global travelability of Spanish content.
• How to use data to find evidence of what is working based on Parrot Analytics' Content Genome; specifically we examine how the sub genre and year of release genes are drivers for success for Spanish productions. 
• Why we now find ourselves in the attention economy where demand is finite.
• How Parrot Analytics is able to quantify audience attention for content around the globe.